Business as Usual

The short video Business As Usual, addresses the free-fall uncertainty of the notion freedom of choice in the age of informational overload, suggesting that the resulting sense of liberation and possibility, with endless sea of choices is often destabilizing. The manifestation of the embedded dichotomy can be seen in a generally increasing fear of commitment to people, value systems, professional choices. The final sequence hints that most of us will inevitably always need something higher to believe in, a doctrine, or otherwise another form of support, a leader or a group, grounding us, guiding us through intimidating and overwhelming sense of that very freedom.